Automotive
software denotes a software, (or embedded software or firmware) that
is related particularly to automotive industry specific products or
services. The automotive industry, if considered an economy, will be
the sixth largest economy in the world. Since the 1990s software has
become an integral part of the automotive industry. The cost of an
electric embedded system represents around 25 to 30 percent of the
total cost of the car. The cost is equally shared among electronic
and software components. Advancements in technology have led to the
incorporation of a number of microprocessors with increased memory
space into the automobiles. For instance, in 2004, an embedded
electronic system in a Volkswagen Phaeton comprised of 10,000
electrical devices, 61 microprocessors, three controller area
networks, and one multimedia bus. The integration of these systems
requires software support. This is one of the reasons the global
automotive
software market has been gaining traction in the recent past and
is likely to grow at a significant pace during the forecast period.
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The
use of open-source platforms and standardization of product offerings
has resulted in reduced cost of application and firmware development,
thereby augmenting the overall market for automotive software market.
The consumers as well as OEMs are gradually increasing their focus on
automotive infotainment systems and these manufacturers are
contending based on the software or Operating System that is used in
these systems. Furthermore, the manufacturers are also focusing on
offering PC-like functionality in these infotainment systems and are
concentrating on the use of software that will distinguish their
products from their contenders. Presently, vehicles support operating
system platforms such as Windows CE, Android, Apple OS, QNX, and
Linux-based OS. Nonetheless, the OEMs and Tier-1 car suppliers are
sustained by organizations such as GENIVI Alliance that standardize
product offerings and endorse the usage of open-source platforms such
as Linux OS. This factor is likely to result into a reduction in the
cost of automotive software applications as well as firmware
development, subsequently leading to the growth of the automotive
software market.
The
global automotive software market is segmented on the basis of
product type, vehicle type, application, and geography. By product
type, the market is segregated into operating system, middleware, and
application software. The application software segment is likely to
account for the maximum share of the market in 2016. The growing
demand of infotainment as well as telematics services around the
globe is likely to be the key factor fuelling the growth of the
market segment in the coming years. In terms of vehicle type, the
market can be divided into passenger vehicles, commercial vehicles,
and electric vehicles. The passenger vehicles segment accounted for
the maximum market share of the market in 2016 owing to high demand
for passenger vehicles around the globe. The electric vehicle segment
is likely to grow significantly as the use of software in electric
vehicles is gaining momentum owing to high functionalities being used
per car that uses software. Based on application, the market is
classified into safety system, infotainment and telematics,
powertrain, and chassis. In 2016, the safety system segment held the
maximum share of the global automotive software market. The rise in
demand for safety features in cars owing to the introduction of
severe norms that make their installation mandatory in automobiles is
likely to encourage the growth of this segment.
In
terms of geography, the global automotive solenoid market can be
segmented into North America, Europe, Asia Pacific, Latin America,
and Middle East & Africa. Europe is likely to dominate the global
market during the forecast period. Factors including huge growth
prospects for automobiles having advanced driver assistance systems
in this region as well as the presence of an established ICT
infrastructure, is set to fuel the growth of the automotive software
market in the region during the forecast period.
Key
players operating in the global automotive software market include
Autonet, Blackberry, Wind River, Microsoft, Mobile, ACCESS, Broadcom,
Google, Green Hills Software, MontaVista Software, Mentor Graphics,
Airbiquity, NXP Semiconductors, Renesas Electronics, Texas
Instruments, and Adobe Systems (Adobe).
The
report offers a comprehensive evaluation of the market. It does so
via in-depth qualitative insights, historical data, and verifiable
projections about market size. The projections featured in the report
have been derived using proven research methodologies and
assumptions. By doing so, the research report serves as a repository
of analysis and information for every facet of the market, including
but not limited to: Regional markets, technology, types, and
applications.
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