Global Data
Monetization Market: Introduction
Increasing large volume of enterprise data generated by organizations
across various industries, is the key factor contributes the growth
of global data monetization market. Data monetization is the process
of unlocking the significant financial value held by the data in an
organization’s enterprise systems. Data stored in an organization’s
enterprise systems is valuable to their employees, also the same data
may be valuable to business partners and customers. The process of
converting the unused/unstructured large volume of enterprise data
into valuable insights and monetizing the data to in to currency or
exchange of service is called data monetization. Data monetization
can help organizations to reduce costs or increase revenue by
investing in analytics platform which converts unstructured data into
valuable insights based on the requirements. For example, if a
telecommunication company has large volume of information, either the
company can sell the data by converting the data into valuable
insights or charge a fee for the ability to access and analyze the
data. An effective data monetization output is based on the factors,
such as technology factor, business factor, and execution factor.
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Global Data
Monetization Market: Market Dynamics
Today’s enterprises are continuously focusing on create new
opportunities for revenue and growth, since, data monetization
solutions are available with anonymization& aggregation of data
into a legally & ethically acceptable form, preference for data
monetization solutions is increasing across industries. Decreasing
data storage coasts, increasing large volume of under-utilized data
in enterprise atmosphere , and growing importance generate new data
revenue streams from the ever increasing data volume of organizations
across various industries, are the prominent factors drives the
growth of global data monetization market. Additionally, rapid
technological advancements in Big Data and analytics solutions, and
expanding internet of things (IoT) applications coupled increasing
volume of sensor data accelerates the growth of global data
monetization market. Also growing trend on monetizing customer data
to upstream cash flow by various telecom service providers, further
fuels the growth of global data monetization market. However,
confusion related to privacy and security issues and lack of
understanding about the potential benefits of data monetization, are
the factors identified as restraints likely to deter the progression
of global data monetization market.
Global Data
Monetization Market: Segmentation
The global data monetization market is segmented on the basis of
component, industry vertical, and by region. On the basis of
component, the global, the global data monetization market can be
segmented into software and services. On the basis of industry
vertical, the global data monetization market can be segmented into
telecommunication & IT, media & entertainment, e-commerce &
retail, healthcare, manufacturing, travel & logistics and others.
Regionally, the global data monetization market can be segmented into
North America, Latin America, Western Europe, Eastern Europe,
Asia-Pacific excluding Japan, Japan and Middle East & Africa.
Global Data
Monetization Market: Competition Landscape
Among all region, data monetization market in North America is
expected to dominate the market, due to expanding volume enterprise
data across various industries and increasing preference for data
driven business strategies. . In terms of revenue, Asia Pacific is
identified as the fastest growing data monetization market, due
expanding telecommunication sector and growing preference IoT
solutions across various industries.
Global Data
Monetization Market: Competition Landscape
Some of the prominent vendors in the global data monetization
market, includes SAP, Accenture, Comviva Technologies Limited
(Mahindra Comviva), Adastra, Redknee Inc., Monetize Solutions, Inc.,
Viavi Solutions Inc., Allot, ALC, and Reltio
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