Airbags and seatbelts are passive safety systems. Out of the two,
airbags are used widely. Airbags consist of cushions with fabric
envelope, designed to inflate rapidly in the event of automotive
collision to prevent chest and head injuries. Airbag is mainly
available in premium car segments due to high price. In pursuance of
increasing demand for air bags, system integrators and OEM’s are
heavily investing in R&D for manufacturing cheaper airbags.
Recently most of the cars have driver side airbag and many have one
on the passenger’s side as well. An airbag module consists of crash
sensors, inflator, steering wheel connecting coil and diagnostic
monitoring units. The airbags come in different sizes and shapes
depending on the vehicle requirements.
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The driver side front airbag are padded in the centre of the steering
wheel and the passenger side front airbag are fitted in the upper
left side of the dash. The driver side airbag is manufactured with
heat shield coating to prevent the fabric from the scorching. Side
airbags protects the car occupants from head and chest injury during
moderate and severe side impact collisions. The airbags are deployed
either on the door or seatback. Curtain airbags are mounted inside
the sides of the roof frame that protects the car occupants against
neck, head and thorax injuries during rollovers. Curtain airbags are
larger than side airbags that deploy from the headliner covering the
window side to protect the car occupants from neck, head and thorax
injuries during rollovers. Knee airbags are located below the
steering column on the driver’s side and below the glove box on the
passenger side.
The global automotive airbag market is segmented by region into North
America, Europe, Asia Pacific (APAC) and Rest of the World (RoW).
Increasing focus on consumer safety and stringent government
regulations are the major factors driving the automotive airbags
market. Reliability and cost effectiveness of the technology are
other factors driving this market. Moreover, with the rise in
economic prosperity, GDP gains and increased rate of car production
in developed countries in APAC and RoW poised the growth of the
market. In addition, the market is segmented based on types which
includes Front Airbag, Side Airbag, Curtain Airbag and Knee Airbag.
All these segments have also been estimated on the basis of geography
in terms of revenue (USD billion).
This report provides strategic analysis of the global automotive
airbag market and the growth forecast for the period 2014 to 2020.
The span of the report includes competitive analysis of various
market segments based on the types, module and in-depth cross
sectional analysis of the automotive airbags market across different
geographic segments. To support the strategic decision making, the
report also includes profiling of leading players in the industry,
their market share and various strategies adopted by them. The
Porter’s Five Forces analysis and market attractiveness analysis
are also included in the report which provides insight into market
dynamics and industry competition.
The report also provides company market share analysis of the various
industry participants with company overview, financial overview,
business strategies and recent developments in the field of
Automotive Airbag market. Major market participants profiled in this
report include Autoliv Inc., TRW Automotive Holdings, Delphi
Automotive PLC, Takata Corporation, Key Safety System, among others.
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