Home entertainment
includes components such as TV and several other premium level
content in both electronic as well as physical format from which the
revenue for this market is generated. The revenues come from rental,
sell and subscription models. Further, consumers as well as
advertisements are the sources for revenues. The consumer electronics
industry has undergone a significant change during the last decade
and innovative entertainment solutions such as digital set-top box,
home theater systems, media players such as Blu-ray players, and
digital video recorder have made their entry into the market.
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Home theatre systems
have gained significant demand among the consumers during the recent
years. This is due to the growing income levels of the population
around the globe and the desire to spend more on entertainment
solutions. Home theater products include various components such as
sound and display systems, media players, storage devices and
theater-in-a-box systems. Theater-in-box systems consist of various
channels such as 5.1 channel, 6.1 channel, 7.1 channel, 9.1 channel.
There is a constant increase in the number of stores selling
large-sized televisions with high screen resolution, projectors and
home theatre systems. With continuous improvements in the quality of
equipment, consumers can enjoy an exclusive movie theater experience
in the comfort of their own homes. There is also a growing trend of
offering video playback feature in the home theatre systems.
A majority of
consumers are now keen to socialize more at home, both with families
as well as friends. Rising prices for movie tickets has also led to
consumers looking for home entertainment solutions. This trend has
consequently persuaded the consumers that investing in home cinema
and speaker systems by making it valuable as they require creating a
cinematic experience at home. One of the major factors driving growth
of home theatre market is the continued emergence of demand for home
theatre systems from consumers in regions such as China, Brazil and
India. . There is an increasing demand for Blu-Ray’s
high-definition (HD) playback system that gives the advanced home
theater experience. The companies operating in this market are
placing new standards for enhancing the value in the consumer
electronics goods as well as offering excellent customer service.
There is a growing trend of offering connectivity feature with home
theatre systems, which is further expected tyo drive the growth of
this market during the coming years. A key challenge for home theatre
systems is the increasing preference of a segment of consumers for
mobile devices, as many spend more time over smartphones and laptops
for entertainment purposes.
The home theatre
market is highly competitive with several large and emerging players
operating in the market. The competition is expected to increase
further during the coming years. Increase in competition is expected
to lower the average selling prices and this is expected to benefit
the consumers during the coming years. Some of the players in home
theater market are Akai Electronics Company, Bose Corporation, Boston
Acoustics, Bowers & Wilkins Company, Creative Technologies, Ltd.,
Sony Corporation, Samsung Electronics, LG Corporation, Panasonic
Corporation, JBL Corporation, Philips Electronics NV, and Sanyo
Electric Co.
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